Effective Business Writing

Become a more confident and successful writer across a range of business functions.


23 online lessons

Writing analyzer

CPD Accredited

Digital certificate

1.5 hours of learning

Course Outcomes

  • Appreciate what good business writing consists of
  • Understand your target audience more
  • Plan written communications better
  • Create purposeful writing
  • Choose appropriate formats and styles
  • Use writing checks and measures
  • Find more ways to further improve your business writing

The ability to write clearly, confidently, and concisely is a sought-after skill in many workplaces. Nearly all professions require some form of written communication as part of the job, whether it’s writing an email to a client, persuading your colleagues of a new idea, or giving a project update.

However, many people have poor writing skills, which prevents them from getting their message across. Given the right training though, you can persuade, influence, and engage people with written communication.

This course will help you produce clear, concise, and well-structured written communications. Remember that creating a good first impression through your written work is just as important as creating a good first impression in person.

Throughout the course, you can practice your written communication skills and get feedback on them from the online evaluation tool, which grades your writing on a range of criteria.

Online learning, done differently

We combine online learning with practice for a unique learning approach. At certain points throughout this public speaking course, you'll practice what you've learned.

Course Content

1. Introduction
An introduction to the course and how you can practice what you learn in the online classes with the writing evaluation tool.
2. Planning your business writing
When you start planning what to write, you need to understand your audience in order to make your writing purposeful, with a clear call to action.
3. Choosing a correct format and style
This section explains how to choose the correct format and style depending on what you are writing, as well as how to answer questions no one asked and develop a strong content structure.
4. Writing style insights
Learn how to make your writing concise, using a variety of methods such as bullet points and visuals.
5. Advanced writing tips and styles
Understand more advanced writing tips, such as the right tone to use, how to economize on words and make your writing more conversational.

Writing evaluation tool

Improve your business writing skills with the evaluation tool, which tests the readability, sentiment, and timings of your text. You simply copy and paste your text into the online tool.

You can use this tool to improve your emails, memos, reports, and any other business documents.

Your writing will be analyzed in the following areas:


Readability score


Readability issues






Text statistics

Frequently Asked Questions

1How do I access the online classes and practice exercises?

You can access the classes through the VirtualSpeech website, on any standard web browser such as Chrome, Firefox, or Safari.

The practice exercises can be completed online or in virtual reality (if you have a VR headset).

2When do I get access to the training?

When you enroll in the course, you'll get 24/7 access to the course (including tutorial videos, case studies, practice exercises, VR, and more) through the VirtualSpeech website and in VR.

3What equipment do I need for the practice exercises?

Both the online classes and exercises run in your browser, no additional software or download is required.

If you have a VR headset, you can also access the practice exercises in VR. Here's a list of our recommended VR headsets.

The online exercises have been tested across multiple browsers and run smoothly on Google Chrome, Safari, Firefox, Internet Explorer, and Edge.

4How can I pay?

We accept payment via Credit Card, Debit Card or PayPal directly through the VirtualSpeech site. If you'd like to pay with an Invoice or using another payment method, please contact us.

5Can I buy this course for multiple people / my team?

Yes you can. After pressing the 'Buy Now' button on this page, select the number of users (maximum is 25).

After the payment, you'll be made course admin and can add users to the course from the admin dashboard.

6Can I get a certificate when I complete this course?

Yes, when you've completed this course, we'll send you a Certificate of Achievement, which you can share in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.

7What is the refund policy?

If the course does not meet your expectations, you can get a full refund within 7 days of purchasing the course.