Examples of Effective Corporate Presentations

December 20, 2017 - Dom Barnard

Corporate presentations don’t have to be boring. Here are 5 great examples of interesting presentations from leaders in their respective industries. Learn how these presentations contextualise data, use quotes and tell stories to ensure they are memorable.

We cover presentations on Moz, Netflix, Accenture, HubSpot and Google, and include slides and quotes from the presentations.


Moz's strategic vision for the future

Rand Fishkin

This presentation, written by the co-founder of Moz, explains the future for the company. He talks about the move away from being purely SEO based and shifting into the marketing and sales industries, adding value further along in the pipeline.

Numbers are difficult to remember because they have little semantic meaning on their own. Rand uses bold colours and graphics to help readers contextualise these numbers. He chooses a few data points, such as the audience slide, and explains them in context.

The presentation is clearly laid out and easy to read, with humour added to give the impression Moz is a fun place to work.

Our favourite quotes:

"Moz's mission is to help people do better marketing"

"Strategy is as much about what you are not going to do as what you are going to do"


Netflix culture code

Reed Hastings

At over 100 slides, this is one of the largest public culture code presentations and one of the most famous.

Reed talks about the 7 aspects of their culture, from values to salaries - this deck is an honest insight into the Netflix culture and how it runs as a company.

This presentation encourages conversation and is now one of the most shared ever. This is one of the best ways to get the audience to remember the messages of the presentation.

"We're a team, not a family. We're like a pro sports team, not a kid's recreational team."

"Netflix policies for expensing, entertainment, gifts and travel: Act in Netflix's best interest."

"Pay top of market is core to high performance culture."


Technology vision overview of 2016

Accenture Technology

Despite being text heavy on several slides, the presentation gives an interesting insight into Accenture’s technology vision.

Colourful graphics and images highlight each of the key technology trends Accenture believe are essential to business success in the digital economy. This presentation is more of a standard company presentation, with less humour and a more serious tone.

"We are in the midst of a major technology revolution, specifically a digital revolution."

"Many companies, already reeling from the impacts of technology... find themselves temporarily overwhelmed."


HubSpot's journey from start to IPO

HubSpot

Slides from a talk Dharmesh Shah, co-founder of HubSpot, gave at the 2016 SaaStr event talking about how HubSpot got started with inbound marketing and the movement they have created behind it.

Storytelling is extremely important when it comes to effective corporate presentations. This presentation paints a story which stimulates different parts of the brain and increases retention of the material.

Even with 44 slides, it's a very quick read, with minimal text, large images and understandable concepts. HubSpot comes across as a friendly and fun place to work.

"Instead of giving away a part of the solution, give away a tool that diagnoses the problem."

"Churn is not the quickest way to kill a growing SaaS company, but it's the most reliable."

"It takes more than technology, to build something big. You also need a philosophy."


How Google works

Eric Schmidt

Eric Schmidt, the former CEO of Google, talks about how Google works at a high level, including the importance of culture, communication and innovation.

Google is an incredibly complex company and Eric could have killed the presentation by explaining the company in depth. Instead, he focusses on a few key points and ideas, including 'smart creatives' and culture, that he wants to communicate to the people reading.

Eric chooses a cartoon styled presentation, with drawn illustrations to add meaning to his text. This is in line with the enjoyable culture Google tries to emphasise.

Our favourite quotes:

"Organise the company around the people whose impact is the greatest"

"Know the competition, but don't follow it"

"Try to imagine the unimaginable, because unimaginable things are happening a lot"

"Power has shifted from companies to consumers, and expectations have never been higher"