Levelling Up Student Sales Skills Through Immersive Roleplay Experiences
Learn how Masters students at Trinity College Dublin leveraged VirtualSpeech to take part in realistic sales conversations with AI-powered avatars.
Highlights
Roleplay
immersive learning experience
1,730+
roleplays completed
Impact
realistic conversations
Bespoke
custom scenarios created
Customer Introduction
Trinity College Dublin is Ireland’s highest ranked university and a Top 75-ranked university globally. For over 400 years, the institution has inspired its students to achieve great success across a wide range of fields.
As a forward thinking university, Trinity College Dublin is always exploring how to implement new and emerging technologies into its curricula.
The Goal
Trinity College Dublin was interested in creating roleplay experiences that could be tailored to specific learning objectives and realistic professional contexts.
The institution sought out VirtualSpeech’s Roleplay Studio in order to build bespoke scenarios around the particular skills, techniques, and conversational challenges it wanted students to practice.
This allowed educators to align the roleplay experiences much more closely with teaching goals, learning objectives and with the high-stakes workplace interactions students may face in their careers.
“In a traditional classroom, roleplays can be valuable, but they are often limited by time, peer familiarity, and the self-consciousness that many students feel when performing in front of classmates. Using VirtualSpeech gives students a psychologically safe space to practise and learn.”
- Dr. Laura Berry, Manager, Trinity AI XR Hub, Trinity Business School, Trinity College Dublin
The Solution
Using Roleplay Studio, Trinity College Dublin built customized sales roleplays for students undertaking its MSc in Marketing and MSc in Digital Marketing courses, designed around recognised sales approaches.
VirtualSpeech’s intuitive platform gave Trinity College Dublin’s educators the ability to custom-build roleplays that were pedagogically aligned. Roleplays are shaped around the institution’s own learning objectives, with the possibility to define scenarios, refine the customer character, and create more targeted experiences for students.
Students reported that VirtualSpeech’s AI-powered avatars’ questioning and conversational quality were strong, while educators were impressed with custom feedback criteria, stating that it made the feedback meaningful.
Results and Benefits
In a traditional classroom, roleplays can be valuable, but they are often limited by time, peer familiarity, and the self-consciousness that many students feel when performing in front of classmates.
With VirtualSpeech, students leverage a more immersive and applied practice environment, with the opportunity to practise repeatedly and reflect on their progress.
For educators, VirtualSpeech’s customizability allows for the chance to iterate and improve the roleplays based on students’ needs, and the platform’s AI-powered feedback provides another avenue for learning to take place.
- Psychologically safe space for students to practice and learn.
- Students exposed to the types of AI-enabled work environments they'll encounter in their careers.
