Sales & Media Training

Articles on sales and media training, including powerful sales techniques, how to deliver a sales pitch, elevator pitch, B2B strategies, preparing your company spokesperson, media interview tips, what not to say in a media interview and how to practice media interviews in VR.

Powerful Sales Techniques for Face-to-Face and Online Selling

We cover some of the most important sales techniques for you, your business and your sales growth. These techniques work with a range of businesses and products.

How to Deliver an Effective Sales Pitch, with Examples

Delivering a great sales pitch can be the difference between securing a contract and failing to do so – learn how to ensure you get the sale by selling a needed solution to your potential client.

Effective B2B Sales Strategies for your Business

15 Essential B2B Sales Strategies for your Business

Learn effective B2B sales strategies, including the use of case studies, qualifying leads, having great support, researching competitors and learning about your customers’ journey.

How to Give an Elevator Pitch

The perfect elevator pitch can take a lot of effort to get right. Read our tips and tricks to put together your pitch and concisely deliver it whenever you need to.

Preparing Your Company Spokesperson for Media Interviews

Having a good company spokesperson is essential for your public relations. The spokesperson gives your organisation both a face and a voice, helping to build trust with the audience on your behalf.

Media Training: Essential Tips for a Great Interview

Whether you’re launching a new product, defending your company during a crisis or an expert on a particular topic, media training is essential if you want to deliver a great TV or radio interview.

What Not to Say in a Media Interview

During a media interview your aim is to deliver key messages clearly whilst positively representing your organisation. In this article we outline what to avoid saying in both TV and radio interviews.

Designing a BBC Studio to Practice Media Interviews in VR

Virtual reality provides a great way to practice media interviews in a realistic setting. When you put on the VR headset, you’ll be immersed in a TV studio with a presenter asking you questions.