Demystifying XR for Executives: Making Confident Decisions in Emerging Tech
Speaker: Jeremy Dalton, Author, Keynote speaker, and Emerging Tech Advisor
Date: 9th July 2025
On July 9th, we were joined by Jeremy Dalton, a globally recognized expert in emerging technologies and former Head of Immersive Technologies at PwC, for a webinar designed to help executives make confident, strategic decisions about VR, AI, and beyond.
Jeremy has spent over a decade advising Fortune 500 companies, governments, and universities on the real-world application of immersive technology. As the author of Reality Check and a trusted voice in digital transformation, he’s uniquely positioned to offer clarity in a rapidly changing tech landscape.
In this session, Jeremy will unpack the realities of emerging technology adoption, separate hype from impact, and share practical advice on how to evaluate and implement these tools to deliver measurable business value.
Jeremy has spent over a decade advising Fortune 500 companies, governments, and universities on the real-world application of immersive technology. As the author of Reality Check and a trusted voice in digital transformation, he’s uniquely positioned to offer clarity in a rapidly changing tech landscape.
In this session, Jeremy will unpack the realities of emerging technology adoption, separate hype from impact, and share practical advice on how to evaluate and implement these tools to deliver measurable business value.
Key Takeaways
- Start with trust, not tech.
Success with XR and AI hinges on building stakeholder confidence, not just technical capability. Building trust in the process and technology is often the first and most critical step. - ROI is possible, but it’s not instant.
Proving and getting value with XR requires thoughtful alignment with business goals, a clearly defined problem, and a focused use case, not experimentation for its own sake. - Avoid the innovation-for-innovation’s-sake trap
Many organizations fail by treating XR as a novelty. Instead, executives should ask: What business challenge are we solving, and why is this the right tool for it? - Soft skills are a standout use case.
As Jeremy discussed, VR is especially effective for soft skills training, offering scalable, repeatable, and psychologically safe practice environments. - Get strategic with future planning.
Rather than chasing every new trend, leaders should prioritize long-term business value and realistic implementation timelines when adopting emerging tech.
About the speaker and host

Jeremy Dalton
Author, Keynote speaker, and Emerging Tech Advisor

Sophie Thompson (Host)
CEO VirtualSpeech
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