Storytelling for Business Success: Crafting Compelling Narratives

Speaker: Javier Bernad, founder of Speak & Span

Date: 19th July 2023

In this webinar, VirtualSpeech CEO Sophie Thompson and special guest Javier Bernad, founder of Speak & Span and professor of communication skills at IE Business School, share their insights and strategies for crafting compelling narratives in the business world.

Key takeaways

  • Why storytelling is essential for business success
  • The key elements of a compelling narrative
  • How to use storytelling to engage customers, employees, and stakeholders
  • Tips for crafting a memorable and impactful story
  • Real-life examples of successful storytelling in business

Speaker bio

Javier Bernad is the founder of Speak & Span, a training center in public speaking skills. Javier has been training managers on how to be fantastic presenters since 1998.

Speak & Span offers in-company and personal training sessions to clients such as Airbus, Procter & Gamble, HP, KPMG, Bain & Company, Coca-Cola, Credit Suisse, Amundi, Pfizer, or NH Hotel Group. He has trained over 8,000 individuals and analyzed more than 25,000 recordings of their presentations.

Javier is adjunct professor of communication skills at IE Business School. He holds a PhD in Communication and a master's degree in Corporate Communication from Universidad Complutense, a degree in Law and a degree in Economics and Business Administration from ICADE, E-3.

About the speaker and host

Javier Bernad

Founder of Speak & Span


Sophie Thompson (Host)

CEO VirtualSpeech


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