Learn how to communicate effectively, build trust with the audience, and convey your messages clearly.Enroll in Course
29 online lessons
6 practice exercises
2 hours of learning
Learn how to deliver important messages that are memorable and tell a story
Ability to put yourself forward as a spokesperson for your organization
Training in the principles of media communication and exposure to the media
Learn to adapt your message depending on the type of interview
Effectively deal with journalists with practice a range of exercises
Access the practice exercises either online (in your browser) or in virtual reality (if you have a VR headset).
Effectively engaging the media has never been more important. Brands, organizations, and business leaders are under extraordinary pressure to rapidly and transparently communicate what they are doing and why.
Every time you talk to a journalist, you have an opportunity to protect and enhance your reputation. The right training and preparation can help you make the most of that opportunity.
In this course, you'll practice different situations in online exercises or immersive virtual reality (if you have a VR headset), where you'll be able to test out new approaches and learn to communicate with poise, clarity, and conviction.
This course is aimed at people who may or will have to deal with the media as part of their job role, for example, senior managers, startup founders, or company spokespeople.
The course has a slight focus on crisis communications, however, there are also practice questions on the following topics:
Practice different strategies, approaches, and styles when talking to journalists and in different media exercises. Improve with instant feedback.
Practice different media scenarios online or in VR, from radio and TV interviews to an intimate press conference.
Receive feedback on your performance in the practice exercises. You can practice as often as you like and track your progress over time.
Get feedback on your eye contact, pace of speaking, keywords spoken, hesitation words, listenability, and more.
Practice talking with journalists and dealing with the media in a variety of common situations. After each practice session, you'll receive feedback on your performance.
Note: These exercises can be completed online (in your browser) or in virtual reality (if you have a VR headset).
Practice answering interview questions in a BBC-styled studio. Be more prepared for an upcoming TV interview and learn what to say when under pressure.
Read your uploaded pre-prepared statement at a press conference event, before answering questions from journalists.
Practice reading a transcript at different speeds, with just a camera in the room with you. Focus on your tone and body language when speaking to camera.
In this scenario, you'll be interviewed for a radio show or podcast and understand how what you say and behave differs from being in front of a camera.
A narrated audio tour explores the different media situations you may encounter and how to deal with them.
Experience being ambushed by the media in a hotel lobby and practice answering hostile questions.
Faster than classroom training
The exercises are full of features to help you perform well in front of the media.
Personalize the experience by adding your custom media interview questions.
Receive instant feedback on your answers using the latest voice analysis technology.
Save your answers and listen back to them later, better understand areas to improve.
Practice answering over 100 questions from the media so you're fully prepared.
Connect with the presenter and audience by perfecting your eye contact.