Compelling Storytelling for Business

Learn the fastest way to engage and persuade any audience using storytelling. Practice with interactive exercises.


28 online lessons

6 practice exercises

CPD Accredited

Digital certificate

2 hours of learning

Course Outcomes

  • Learn how to be memorable, confident, and relevant so you are heard
  • Use our concrete tips and structures to feel confident in using stories at work
  • Inspire colleagues, unstick resistance to an idea, and encourage action
  • Overcome difficulties with getting your message heard and decisions made

Learn the fastest way to engage and persuade

Let's face it, most of us sometimes feel overloaded with new content in today's fast-paced and ever-changing world. If you want to be heard, cutting through the noise is tough. So how can we grab people's attention and engage them with our message?

Gone are the days when facts and figures are the currency for influence. If you want people to lean in with curiosity when you deliver your message, you need to connect on a human level. 

Compelling Storytelling for Business enables a faster understanding of ideas, captures attention and compels more action.

Stories conjure up images in our minds, evoke feelings and emotion, and when used cleverly, are the Number 1 way to ensure your audience are present in the moment, listening to you and absorbing your message.

This practical course is full of step-by-step guidance, examples, and practice exercises that will help you to break down your message, learn to think laterally and create compelling stories with the power to persuade and encourage action.

Online learning, done differently

We combine online learning with practice for a unique learning approach. At certain points throughout this public speaking course, you'll practice what you've learned.

Course Content

1. Introduction and the power of stories
An introduction to the power of storytelling with concrete examples and activities. We explain how online lessons in this course link with the practice exercises, and how they can help you become more influential and persuasive.
2. Stories as analogies
With our step by step structure and concrete examples you will learn how to use analogies to connect with and persuade your audience. You'll break down your own message, create your own analogy story and develop your lateral thinking skills.
3. Sales pitch stories
Turn your sales pitch into a story for your customers - where they, themselves grow from a state of struggle until, eventually, they reach their happy ever after.
4. Personal stories
Learn why personal stories are the most engaging and use our practice exercise to recover the personal stories within you.
5. Become a story collator
Learn how to think like a storyteller and to find inspiration from the world around you.
6. Powerful delivery
With a strong focus on your own practice, explore how to actually deliver stories that engage the audience and hold their attention.
Your Instructor

Helen Hooper

Helen is an experienced learning designer and trainer with a passion for experiential learning. Having previously founded two storytelling learning businesses, the subject matter of this course is close to her heart.

Practice exercises

Practice storytelling with engaging exercises. At key points during the online part of the course, you'll be prompted to practice what you've learned in one of the following exercises.

Frequently Asked Questions

1How do I access the online classes and practice exercises?

You can access the classes through the VirtualSpeech website, on any standard web browser such as Chrome, Firefox, or Safari.

The practice exercises can be completed online or in virtual reality (if you have a VR headset).

2When do I get access to the training?

When you enroll in the course, you'll get 24/7 access to the course (including tutorial videos, case studies, practice exercises, VR, and more) through the VirtualSpeech website and in VR.

3What equipment do I need for the practice exercises?

Both the online classes and exercises run in your browser, no additional software or download is required.

If you have a VR headset, you can also access the practice exercises in VR. Here's a list of our recommended VR headsets.

The online exercises have been tested across multiple browsers and run smoothly on Google Chrome, Safari, Firefox, Internet Explorer, and Edge.

4How can I pay?

We accept payment via Credit Card, Debit Card or PayPal directly through the VirtualSpeech site. If you'd like to pay with an Invoice or using another payment method, please contact us.

5Can I buy this course for multiple people / my team?

Yes you can. After pressing the 'Buy Now' button on this page, select the number of users (maximum is 25).

After the payment, you'll be made course admin and can add users to the course from the admin dashboard.

6Can I get a certificate when I complete this course?

Yes, when you've completed this course, we'll send you a Certificate of Achievement, which you can share in the Certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.

7What is the refund policy?

If the course does not meet your expectations, you can get a full refund within 7 days of purchasing the course.